How Custom Commercial Lighting Can Improve Your Business
How Custom Commercial Lighting Can Improve Your Business
Many business owners are not aware of the power of professional or custom lighting design. The lighting design for your business can have a huge impact on how long customers stay, how they browse, whether they decide to purchase something, and how they view your store. Tailored lighting design can enhance a customer’s mood and make your business more approachable, accessible, and comfortable. At Provident Electric, we can help you find energy-efficient lighting solutions that improve retail display lighting and enhance the aesthetics and ambiance of your business. Here is a look at how custom commercial lighting in Frederick, MD, can improve your business.
What Is Custom Commercial Lighting?
Custom commercial lighting is a lighting design system that is tailored to your business’ products and services and is carefully chosen to meet the aesthetic, functional, and branding needs of your company. Custom lighting fixtures are chosen for each area of your store based on the products being sold, the target audience and key customer base, and the mood or aesthetic you want to create. Standard or off-the-shelf lighting doesn’t allow for much customization, but custom lighting allows you to adapt your store’s lighting to your needs and requirements while also enhancing comfort, safety, and security.
Create Tailored Lighting Designs for Your Commercial Property
The lighting design you choose for your business or commercial property depends on many factors. For instance, a high-end boutique or expensive jewelry store will have different lighting needs than a clothing store or grocery store. Here are some tips for creating a tailored lighting design for your business:
- Assess your lighting needs for each area of your property.
- Consider safety and security concerns.
- Assess the buyer persona of your target audience and how lighting will affect their mood and shopping habits.
- Consider how lighting can be used to enhance the ambiance of your property or your company’s branding.
- Evaluate automated lighting or smart lighting options.
- Consider the function and traffic flow of each area.
- Choose lighting colors that complement the color of the wall and ceiling in each area.
- Use different types of lighting to highlight specific products, displays, or architectural features.
- Use dimmers and smart lighting to allow for adjustment and flexibility at different times of day.
Benefits of Energy-Efficient Lighting Solutions
There are many benefits to investing in energy-efficient lighting and LED retrofitting for offices, retail stores, and businesses. Energy-efficient lighting requires less maintenance, and the bulbs last longer and use less energy, which can save you time and money. Other benefits of LED and energy-efficient lighting solutions for businesses are:
- Reduced energy consumption, resulting in lower energy bills each month
- Increased life span of bulbs and lighting components, resulting in less maintenance and upkeep
- Take advantage of smart lighting solutions and automated lighting
- Increased flexibility over the brightness, color, and distribution of lighting in each area
- Less heat output, so LED lighting can be used in areas where traditional bulbs may cause a fire or safety hazard
Improved Retail Display Lighting Increases Customer Satisfaction
When you have a retail store, you understand the importance of proper lighting in each display area. How much a customer buys or how long they browse depends on their ability to see and evaluate each product. Properly illuminating your retail displays can increase customer satisfaction and comfort, enhance ambiance, and make the shopping experience more enjoyable. This will make your customers more likely to browse longer and potentially spend more money.
Taking Advantage of Smart Lighting Controls for Businesses
Smart lighting controls are light fixtures, outlets, and switches that can be integrated into a smart automation system. This allows you to control them from a central hub, like a smartphone, computer, or tablet. Smart lighting controls can make your commercial property more accessible, safer, and more energy-efficient. You can set your lights on a timer or schedule so that they turn on automatically in certain areas at certain times and turn off at the end of the day. You can control when exterior security lights turn on, and use room-occupancy sensors to have lights turn on automatically when someone enters a room. Smart lighting controls can:
- Give you remote access to your lighting
- Allow you to create lighting schemes for different activities
- Give you dimming capabilities
- Allow you to adjust the color and temperature of lighting
- Schedule lights to turn on and off at different times or for specific events
- Automatically turn on or off depending on room occupancy or use
- Integrate with other building management systems
- Improve energy efficiency and save you time and money
- Increase security and safety
- Enhance the ambiance and comfort of your commercial property
Biggest Advantages of Custom Commercial Lighting Design
The biggest advantage of custom commercial lighting design is that you will have full control over the lighting in each area of your business or commercial property. Other important benefits of commercial lighting maintenance and design for businesses are:
- Flexibility in the design, size, shape, materials, size, and operation of lighting features, allowing you to tailor them to your overall design scheme and aesthetic
- Tailor the functionality of the lighting to specific needs throughout your commercial property, whether it is safety and security, highlighting products, or creating a mood or vibe
- Making an aesthetic impact and creating a specific atmosphere that encourages customers to stay and browse
- Enhancing your store’s branding and setting yourself apart from competitors
Explore Tailored Lighting Designs With Provident Electric
At Provident Electric, we can help you explore tailored lighting designs in Frederick, MD, for your business or commercial property. Whether you own a large commercial building, a small retail store, or an office building, we can help you determine what type of lighting is right for each area. Our energy-efficient, custom commercial lighting solutions can improve the comfort, aesthetic, ambiance, accessibility, and safety of your property, as well as give you an opportunity to streamline your branding. Our experienced commercial electricians offer commercial lighting design, installation, repair, and upgrades and can also help you switch to automated or smart lighting, upgrade your electrical panel, and install new outlets and switches. Call us now or contact us online to schedule a consultation for custom commercial lighting installation in Maryland, D.C., or Virginia.